Senior Product Manager
Minneapolis/St. Paul, MN
Full Time
Medical Device
Experienced
About the role
This Senior Global Product Manager will be responsible for developing and leading the execution of marketing strategies to grow business for the Ranger Drug-Coated Balloon (DCB) business. This individual is an experienced marketer who can effectively collaborate across the global and US commercial organizations to champion and execute marketing programs.
Responsibilities include:
- Lead and champion global Ranger DCB marketing strategies in close partnership with Marketing Partners (strategy, upstream), Brand Activation (marketing communications), Clinical, Medical Education, Medical Affairs, and other functional team members.
- Develop and lead a comprehensive global launch strategy for future Ranger line extensions in collaboration with a cross-functional team, champion the commercialization plan with leadership, and drive execution.
- Monitor the competitive peripheral DCB landscape and develop marketing strategies to maintain a clear, differentiated value proposition in the marketplace.
- Collaborate with and support the US sales and commercial organization; spend time in the field understanding commercial dynamics, building sales and customer relationships and gathering actionable insights to inform marketing strategies.
- Support global marketing partners with Ranger launch and continuation marketing activities that ensure consistent global strategy and value proposition, and support regional growth.
- Maintain and evolve the Ranger positioning and messaging, with a focus on the clinical data story.
- Initiate Ranger business analytics to develop actionable segmentation, uncover growth targets, and build focused program strategies and tactics to drive business growth.
Desired experience:
- 5+ years of medical device, healthcare, and/or marketing experience required
- BA/BS required, Master’s/MBA preferred
- Healthcare or medical device marketing experience, with demonstrated ability to develop deep clinical and commercial expertise in medical device therapies and products
- Demonstrated success managing complex projects, incorporating diverse needs from numerous stakeholders, and delivering on commitments
- Excellent communication, collaboration, leadership, and interpersonal skills
- Track record of success leading cross-functional teams within a dynamic, matrixed, and hybrid work environment
- Proven ability to influence and drive alignment across diverse teams to achieve consensus and execution of strategic initiatives
- Ability to travel approximately 20%, mostly domestic with limited international travel.
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