About the role:
Conceive and develop the implementation of high-impact Commercial strategies and campaigns that deliver at the above agreed-upon targets. This role is responsible for interfacing other marketing functions, sales and physicians for all downstream marketing aspects of planning, developing, managing, and delivering strategies, materials and campaigns, including new product launch support, competitive blunting, presentations, selling materials, technical bulletins, newsletters and other communication venues. Achieve success by formulating and executing Marketing plans that demonstrate that Marketing is a vital and knowledgeable element of the marketing and sales mix. Demonstrate deep understanding of the product use case and benefits, clients and customers, competitive set, and organization constraints.

Responsibilities will include:

• Based upon a thorough understanding of customer, competitive, economic, regulatory, and technology trends, as well as the full range of medical device marketing techniques, formulate comprehensive and impactful strategies.
• Set measurable business and financial impact goals.
• Develop and apply a solid understanding of the purchase decision process to segment customers and other stakeholders and to deliver audience-appropriate content, features, and functionality in the best venues, both proprietary and third-party, for each segment.
• Partner with Marketing, Shared service groups, R&D and Sales to develop marketing communications & promotional strategies & tactics designed to emphasize product benefits, positioning & overall branding.
• Drive the development of sales tools and support materials by attaining a thorough understanding of the products, competition and technology.
• Assist with the development and execution of technical Sales Support Programs, managing the creation of materials and methods.
• Drive Voice of Customer in the creation of materials and programs.
• Work collaboratively with the Education & Training department; provide information required for Sales Force on key messages & selling tips.
• Define Education & Training needs & schedules for new product launches.
• Inform & train the Clinical Services & Professional Education departments in the use of new products.
• Develop & execute market research, branding & market segmentation studies as needed to support decisions.
• Obtain input and participate in cross-functional tradeoff decisions and strategic sessions to help define product marketing requirements and improvement opportunities from external customers.
• Obtain and analyze physician and competitive information; develop sales and marketing strategies, communications and responses to input and competitive product launches.
• In all actions, it demonstrates a primary commitment to patient safety and product quality by maintaining compliance with the Quality Policy and all other documented quality processes and procedures.
• Requires comprehensive conceptual knowledge of different theories, principles and systems within marketing and understanding of other job functions to advise the team and organization in complex issues.
• Contributes to best practices and functional/technical direction for the job function within the context of assigned team / department.
• Applies knowledge of business and industry drivers and the factors that maximize performance of area(s) managed; interprets and monitors business trends and market developments to contribute to plans to address business challenges.
• Develops operating policies and establishes procedures for team(s) managed; interprets, executes, and recommends modifications to policies and operating standards for area managed.
• Develops and/or identifies new work processes and the improved utilization of resources within the assigned area.
• Identifies and resolves complex functional technical, operational and organizational problems.
• Applies professional expertise to recommend solutions and preemptively solve problems with considerations for potential broader impact and applicability to the area, with guidance only in the most complex situations.
• Develop implementation strategies for developed solutions.
• Makes decisions that impact the business results of area –including the support, prioritization, and funding of projects, products, services and/or technologies.

Required qualifications: 

• Bachelor’s degree and 7+ years of medical device marketing experience
• 5+ years’ experience successfully leading a team in complex commercial program management
• Demonstrated ability to work with complex clinical data and broader commercialization plans
• Experience in planning and managing product & software launches required
• Highly motivated individual with an action-oriented mindset
• Exceptionally strong collaboration and leadership skills required
• Travel 30% domestically and globally

Preferred qualifications:

• Master of Business Administration degree
• Significant collaboration and demonstrated success in working across a global, matrixed organization